AIDA, stands for Attention, Interest, Desire, and Action. It is a successful advertising and marketing model that engages and develops customer understanding. In this essay I’m going to apply it to education. It can help you create lessons that grab attention, spark interest and inspire action. Here’s the breakdown: Rule #1: Start with Attention The…

The most revolutionary figure in education over the past decade is undoubtedly artificial intelligence (AI). Salman Khan, the founder of Khan Academy, puts it: “AI has the potential to revolutionise education by providing individualised learning experiences to each student, something that’s simply not possible with a one-size-fits-all approach.” Here’s the…

As we go through the months and years, we find trends and patterns through our conversations. One recent trend is curiosity. This week’s conversation was no exception but with a sprinkling of imagination to boot. It was wonderful to spend time with @martinceviche. His background and career speaks for itself…

We are led to believe that the education system will evolve to meet the needs of learners. Has it fuck. Instead, like a Hunger Games tribute act, learners are pitted against learners in a game of memorisation, where the winners are told they will enjoy life and the losers are…

“We cannot know the consequences of suppressing a child spontaneity when he is just beginning to be active. We may even suffocate life itself. That humanity which is revealed in all its intellectual splendour during the sweet and tender age of childhood should be respected with a kind of religious…

Whatever level of leadership you find yourself in, your role as a leader is not simply to tell people what to do, despite what many think. Getting people to work hard, sell, sell, sell or ‘graft’ is one thing but in the current climate where access to roles online and…

“You remake yourself as you grow and as the world changes. Your identity doesn’t get found. It emerges.” Reid Hoffman In our podcast with Maneesh Juneja, he insists that the future of health care needs innovators who learn differently. Maneesh mentioned Reid Hoffman’s book The Start-Up of You. In this…

When I (Ben) was 11, I went to a grammar school in Blackburn on an assisted place scheme. I know I was super fortunate to experience this level of schooling — and it was epic when I had some amazing minds inspiring me each day. …

In our conversation with the wonderful @Sugatam, it really stuck with us that the world is changing and the problems we are facing are changing at an astronomical pace. Sugata says that when the problems change then so do the solutions. Why is it that we are still trying to…